ADESA Simulcast and the Changing Technological Landscape

This is an exciting time to be a part of the auto auction industry. With the rapid evolution of technology, it is now easier, faster and more convenient than ever for dealers to buy and sell vehicles with ADESA.

We at ADESA are at the forefront of these technological shifts, and we’re constantly innovating to further streamline the customer experience. With the launch of ADESA Simulcast, we’re taking another huge step toward the future and setting the bar high for industry progress.

The New Live

ADESA Simulcast is a new way for dealers to join live sales from their desktops and mobile devices. The technology — powered by Velocicast, a proven cloud-based auction simulcast solution — provides access to everything an ADESA customer would typically get at a physical auction, all from the comfort of a remote location and the convenience of their mobile device. 

Taking it a step further from what’s available at a brick-and-mortar auction, ADESA Simulcast users can view an unlimited number of auction lanes, make bids at any ADESA location and much more. This sweeping upgrade replaces ADESA LiveBlock and connects our auctions like never before. As the modernization of our live marketplace, ADESA Simulcast offers dealers access to fresh vehicles available nationwide — not just at their nearby auction site. Dealers can view detailed condition reports and photos, use valuation tools, arrange transportation, and pay for purchased vehicles — helping them make more informed buying decisions.

The Rollout of a Better Buying and Selling Experience

Transitioning from one technology platform to another takes a great deal of time, resources and planning. To ensure it’s done correctly, we are strategically rolling out ADESA Simulcast to different regions of North America from now through June 2019 — starting with ADESA Sacramento and ADESA East Tennessee.

This staged rollout allows us to monitor device adoption and use cases among customers at each auction, arming us with the data we need to make continuous improvements throughout the rollout process — think real-time enhancements and upgrades. 

As ADESA Simulcast is launched at each location, it makes the buying experience dramatically easier for our dealer customers, giving them the freedom to do business with any of our auctions, whenever and wherever they may be.

We think you’ll find ADESA Simulcast intuitive and user-friendly. Learn more about ADESA Simulcast here.

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