The idea, as the good ones often do, came up in a casual office conversation with Cherokee Media Group president Bill Zadeits.
It was mid-March 2017 and I was headed to Illinois to cover the grand opening of ADESA Chicago.
While in the Windy City, Bill suggested I pay a visit to this relatively new startup called DRIVIN and test out our podcasting sea-legs.
DRIVIN co-founder Kayne Grau and team graciously agreed.
Along with their Midwestern hospitality and a tour of the DRIVIN digs, we recorded what would become the first episode of the Auto Remarketing Podcast that day before I headed off to the opening of the ADESA auction.
Little did I know that about a month later, ADESA’s parent company, KAR Global, would announce its purchase of DRIVIN.
Read the complete Auto Remarketing article here, and listen to the podcast that started it all below.