Auto Remarketing

Auto Remarketing: New ADESA.com functionality helps dealers buy inventory before auction

ADESA has launched “Off-Lease Exclusive” on ADESA.com, with new filtering and search functionality.

With that functionality, dealers gain one-click access to approximately 80% of North America’s off-lease inventory days before it is available through any other auction, according to ADESA.

The company said buyers can look for the new teal-colored “star tag” icon on all Off-Lease Exclusive inventory to instantly identify fresh, certified pre-owned-quality vehicles on ADESA.com.

ADESA refreshes Off-Lease Exclusive listings daily, and the listings are available for only 24 to 48 hours depending on consignor.

Dealers can make sure they don’t miss out on desired inventory by using the site’s integrated data-driven search functionality to set personalized alerts and in-app notifications.

In addition, ADESA has deployed new interactive technology within ADESA.com. That technology can help customers optimize the benefits of the Off Lease Exclusive functionality through an interactive, step-by-step instructional tour.

In addition to Off-Lease Exclusive inventory, ADESA.com also features more than 60,000 commercial, dealer, fleet, rental and repossession listings each day. For buying dealers, it provides access to the company’s live auction simulcast sales and run lists.

ADESA’s proprietary data analytics engine powers the entire site. The engine provides customers with vehicle recommendations that are tailored to their specific dealership and local retail market conditions.

Current ADESA.com dealers can use the new Off-Lease Exclusive functionality the next time they log into the site. Dealers who are not currently transacting on ADESA.com can click on the “REGISTER” button at www.adesa.com/off-lease to enroll.

For the full article click here.

Related News about KAR