Mark Endras is President of TradeRev, the start-up he co-founded that facilitates real-time, live-bidding dealer-to-dealer vehicle auctions via mobile app and desktop. In this role, Mark focuses on diversifying TradeRev’s product and service offerings while accelerating its growth across North America and around the globe. As co-founder of TradeRev, Mark also leads the company’s efforts to enhance the in-app experience and best-in-class product offerings.
Prior to his current role as President, Endras served in other prominent leadership positions at TradeRev including Chief Technology Officer and CEO — helping to build the technology into one of the largest automotive auction companies in the world.
In 2009, after gaining extensive knowledge and experience in automotive retail, Mark noticed a critical gap in the industry and seized the opportunity to fill it. Combining two of his life’s passions—cars and technology—Mark, along with co-founders Wade Chia, Jae Pak and James Tani, set out to create the software to close this gap, and in 2011, TradeRev was born. TradeRev was acquired by KAR in 2017.
Endras began his career at a startup software firm in 1999 while still working toward his Bachelor of Science in Computer Science at the University of British Columbia. Coming from a family in the automotive business, he received his diploma in automotive marketing from Northwood University. After working as a car salesman for a Toronto based dealership, he then worked his way up in the family business to eventually own 10 dealerships under the Endras Automotive Group.