For Immediate Release
Vice President, Marketing
IAA Launches I-Pay Through IAA Buyer App for Android
Further Enhances Buying Experience for Customers with Strengthened I-Pay Service after Successful Launch for Apple Buyers
Westchester, Ill. — Insurance Auto Auctions, Inc. (IAA), the leading live and live-online salvage auto auction company and wholly-owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), today announced that it has launched I-Pay through the IAA Buyer App for Android, which follows directly on the company’s successful launch of I-Pay for Apple. IAA is the first company in the industry to offer payment services for salvage buyers through an app, which provides customers a comprehensive solution to help make more informed decisions, with the speed and convenience of their mobile devices.
I-Pay offers qualified buyers with a U.S. bank account the ability to pay for vehicle purchases online, anytime, bringing added benefits to buyers as well as providers. Apple and Android users are already realizing significant cycle time and efficiency benefits using the I-Pay service.
“We have kept our promise of bringing I-Pay for Android users,” said Tom O’Brien, chief executive officer at Insurance Auto Auctions, Inc. “We are constantly looking for ways to improve our buyers’ experience. Buyers expect to be able to pay for vehicles from us while on the go. This is another example of our commitment to continuing our investment in our industry leading technological capabilities.”
The IAA Buyer App is yet another example of IAA’s investment in technologies which focus on performance as well as enhancing buyer experience. It surpasses other mobile apps on the market by offering greater functionality, efficiency and ease of use. Among the many features offered through IAA’s Buyer app, is an extended bidding session allowing buyers two hours to bid without a session time out. This significantly exceeds the average of 10 minutes offered by other industry apps. The app can also be tailored to meet customers’ specific needs and includes push notifications that provide up-to-the-minute updates on payment statuses and other important information. Since the IAA Buyer App first debuted in December 2011, thousands and thousands of buyers have been using the software, demonstrating its growing success with customers and an increased focus on technology in the salvage industry.
In addition to I-Pay, IAA recently launched a re-designed buyer landing page that is available through the IAA Buyer App for Apple and Android as well as IAA’s universally compatible mobile website, m.iaai.com. The landing page now features key functions that make the bidding and buying process more streamlined and effective for users. Additional improvements include new features such as “Won History” and “Lost Pre-Bids”, which complement existing capabilities with a particular focus on the post-sale process. These added capabilities offer users greater visibility into the auction cycle, which helps them make more informed decisions during and after the bidding process.
About Insurance Auto Auctions, Inc.
Insurance Auto Auctions is the leading live and live-online salvage vehicle auction company and a wholly-owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR). Headquartered in Westchester, Ill., IAA owns over 160 auction facilities throughout North America offering towing, financing and titling services. With the most auction facilities in North America, IAA provides registered buyers from around the globe with millions of opportunities to bid on and purchase donated and salvaged vehicles. Since 1982, IAA has sold millions of vehicles through its weekly auctions for insurance companies, fleet and rental companies, financing companies, charity organizations and the general public. IAA also leverages its business model to assist hundreds of charitable organizations in the US through its One Car One Difference® campaign. To date IAA has provided millions of dollars in additional funding to charities by assisting in the processing of donated vehicles. Learn how we are making a difference by visiting www.1car1difference.com. With a talented team of over 1,800 employees, IAA is committed to providing customers with the highest level of services in the salvage auto industry. Go to www.iaa-auctions.com to learn more, and follow IAA on Facebook and Twitter.