For Immediate Release
Vice President, Marketing Marketing
Insurance Auto Auctions Announces Premier Stars of Atlanta Nighttime Auto Auction Series
IAA’s First-Ever Wholesale Nighttime Auction Offers Consumers Greater Access to Wide Selection of Wholesale Vehicles, While Delivering Increased Savings
Westchester, Ill. — Insurance Auto Auctions, Inc. (IAA), the leading live and live-online salvage auto auction company and wholly-owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), today announced the launch of its first-ever nighttime auto auction series called Stars of Atlanta, which will take place weekly at IAA’s Atlanta East branch in Winder, Ga. The Stars of Atlanta Nighttime Auto Auction is a wholesale dealer auction that is open to the public providing them an opportunity to purchase clear-title, high-quality vehicles at wholesale prices.
IAA produced the Stars of Atlanta Nighttime Auto Auction series to help dealers quickly sell inventory and allow consumers to save money. Consumers will have the opportunity to bid on wholesale cars, trucks, minivans and SUVs through IAA’s hybrid live and live-online auction process. All vehicles in this new auction will have clear titles and many will be featured in the All-Star Run & Drive® lane. The vehicles come directly from retail car dealers, financial institutions and other authorized sellers. IAA’s traditional salvage auction will continue be held on Thursday beginning at 9 a.m. EST. Inventory for the Stars of Atlanta Nighttime Auto Auction can be previewed online by visiting BuyatNight.com, and new inventory is added to the auction lists daily.
“This new nighttime auction allows us to provide our customers and the general public with greater access to high-quality, clear titled inventory at wholesale prices,” said Tom O’Brien, chief executive officer at Insurance Auto Auctions, Inc. “We are excited to offer yet another unique auto auction buying experience and an opportunity for interested buyers to realize significant value.”
Stars of Atlanta Nighttime Auto Auction information: The Stars of Atlanta Nighttime Auto Auction is held at Insurance Auto Auctions Atlanta East Branch, located 10 miles west of Athens in Winder on Atlanta Highway SE (877.868.4544). Auctions take place on Wednesdays starting at 6 p.m. The public can register with IAA to bid at the live auctions and purchase vehicles onsite or by visiting IAA’s website online at iaai.com/Support/SupportHowToBuy.aspx.
In addition to IAA facilities located across the country, buyers can bid live online by visiting m.iaai.com or from the convenience of a mobile device by using the IAA Buyer App, which gives buyers the option to bid on up to eight auctions at a time and make purchases anytime, anywhere. The IAA Auction Center offers auctions in six languages, including: English, Spanish, Mandarin Chinese, French, Polish and Russian. A portion of IAA’s vehicles are sold and exported to foreign countries, which further strengthens its philosophy of choice and flexibility with “anywhere” access and mobile technology.
IAA follows strict regulatory compliance at the federal and state levels and is well versed in all state titling laws as well as buyer and seller licensing.
About Insurance Auto Auctions, Inc.
Insurance Auto Auctions is the leading live and live-online salvage vehicle auction company and a wholly-owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR). Headquartered in Westchester, Ill., IAA has over 160 auction facilities throughout North America offering towing, financing and titling services. With the most auction facilities in North America, IAA provides registered buyers from around the globe with millions of opportunities to bid on and purchase donated and salvaged vehicles. Since 1982, IAA has sold millions of vehicles through its weekly auctions for insurance companies, fleet and rental companies, financing companies, charity organizations and the general public. IAA also leverages its business model to assist charitable organizations in the US through its One Car One Difference® campaign. To date IAA has provided millions of dollars in additional funding to charities by assisting in the processing of donated vehicles. Learn how we are making a difference by visiting www.1car1difference.com. With a talented team of over 2,000 employees, IAA is committed to providing customers with the highest level of services in the salvage auto industry. Go to www.IAA-Auctions.com to learn more, and follow IAA on Facebook and Twitter.