For Immediate Release
Vice President, Marketing
Insurance Auto Auctions Engages J.D. Power and Associates for Benchmarking Study
The Performance‐Driven Study Is Geared Toward IAA’s Buyers
Westchester, Ill. — Insurance Auto Auctions, Inc., the leading hybrid model salvage auto auction company, today announced its engagement with the international market research firm J.D. Power and Associates to complete a benchmarking study focused on buyer preferences and overall satisfaction. In keeping with IAA’s core strategy to deliver superior products and services to its customers, its investment in this vital research creates a unique opportunity to measure performance, evaluate opportunities and ultimately act upon the results.
“IAA chose J.D. Power and Associates to lead this study because of their extensive research history in both the property and casualty markets and automotive manufacturing industry,” said Tom O’Brien, CEO. “We believe that we are the first company in our industry to conduct an independent third‐party study of this magnitude. It is a clear indication of our understanding that providing best‐in‐class products and services to our buyers is essential to maximizing returns for our sellers. Our goal is to provide all of our customers with an objective measurement of service and buyer preferences in the industry. The results will ultimately guide our direction in how we provide products and services to remain well aligned with the evolving needs of our global buyers.” O’Brien stated.
For more than 28 years, Insurance Auto Auctions has remained true to its core by providing buyers and sellers with excellent service from great people and with products that make a difference. The desire to continue this momentum is what this study is all about. IAA’s ongoing efforts to maintain strong alignment of the organization with current buyer preferences will continue to strengthen its relationships and enhance customer experiences.
About Insurance Auto Auctions, Inc.
Insurance Auto Auctions, Inc. provides the advantage in salvage auto auctions with its Hybrid Auction Model combining live and live-online auctions, North America’s broadest salvage auction facility footprint, a strong global buyer base and high vehicle returns. IAA’s more than 150 facilities across the United States and Canada provide vehicle suppliers and buyers with powerful solutions to process and acquire total‐loss, recovered‐theft, fleet lease, donation and rental vehicles. The IAA Hybrid Auction Model, including live, live‐online, and proxy bidding, united with its mature global buyer base and diverse inventory, produces some of the industry’s highest returns for vehicle providers. With 28 years in the industry, IAA holds a comprehensive warehouse of salvage auction data. For more information regarding IAA visit our website at www.iaai.com.