For Immediate Release
Vice President, Marketing
Insurance Auto Auctions’ Web Site Now Offers Advanced Vehicle Search
Customer Feedback Key to the Design of This New Offering
Westchester, Ill. — Insurance Auto Auctions, Inc., the leading hybrid model salvage auto auction company and a wholly owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), today announced its latest feature that significantly improves a buyers’ ability to search for vehicles online. The all new Advanced Search tool offers hundreds of different search options that enable buyers to find exactly what they want to bid on and buy faster and easier than ever. The new tool was designed based on extensive customer feedback from its global Buyer Advisory Council and IAA’s Buyer Customer Support Team.
“We take great pride in producing an online experience for our buying customers that they helped design,” said Tom O’Brien, CEO. “That’s exactly what happened with our new vehicle search function. Sometimes buyers have a general idea as to what they are looking to bid on and buy, while other times they have very specific requirements. Our new Advanced Search tool enables both broad and specific searches. The flexible technology behind this feature will enable IAA to further expand search options as vehicle models and options change in the future.” O’Brien added.
IAA also announced the addition of functionality that provides a more educational approach to IAA’s public buyer community. The new public buyer registration process offers mouse-over technology that indicates the percentage of vehicles that are currently available for purchase by the public and the total number of vehicles ready for auction on a state-by-state basis. In addition, if a particular state does not allow public bidding, IAA offers the option to purchase through a licensed reseller.
IAA makes regularly scheduled updates and modifications to iaai.com throughout the year and supports six languages including English, French, Polish, Russian, Spanish, and Chinese. The Web site is a direct reflection of a nimble IAA technology team coupled with a culture of innovation and a practice of implementing products based on solid customer feedback.
About Insurance Auto Auctions, Inc.
Insurance Auto Auctions, Inc., (IAAI), a wholly owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), provides the advantage in salvage auto auctions with its Hybrid Auction Model combining live and live-online auctions, North America’s broadest salvage auction facility footprint, a strong global buyer base and high vehicle returns. IAA’s more than 150 facilities across the United States and Canada provide vehicle suppliers and buyers with powerful solutions to process and acquire total-loss, recovered-theft, fleet lease, donation and rental vehicles. The IAA Hybrid Auction Model, including live, live-online, and proxy bidding, united with its mature global buyer base and diverse inventory, produce some of the industry’s highest returns for vehicle providers. With 28 years in the industry, IAA holds a comprehensive warehouse of salvage auction data. For more information regarding IAA visit our website at www.iaai.com.