KAR Global Takes Highway to Sell to the 2020 NADA Show

In February 2020, KAR Global leaders converged on the National Automobile Dealers Association (NADA) Show in Las Vegas to meet with customers and educate dealers about our new “Highway to Sell” dealer solutions. The new products leverage the speed and efficiency of TradeRev’s 45-minute, live-bidding digital auctions with the geographic convenience and full-service capabilities of ADESA’s 74 North American physical auction locations. 

KAR Global’s sharp visibility at NADA helped elevate and reinforce our market positioning. 

KAR Global Wins NADA Best Booth Award

Building on the momentum of the new Highway to Sell offering, KAR Global’s NADA booth reflected the power of our platform while offering dealers a uniquely edgy and immersive experience. As a result, KAR was honored with the “Best Booth Award” for our division — recognizing the great work and creativity of the KAR Marketing & Communications team.

KAR Global representative discussing KAR’s digital auction experience
KAR Global’s very busy Highway to Sell booth at 2020 NADA Show
Booth visitors learned how KAR Global gives customers “peace of mind” with its more seamless vehicle remarketing journey

KAR Global’s Annual Charity Auction at NADA Show Raises $97K

As is tradition at NADA, KAR held a charity auction to benefit Canine Companions for Independence, a group that trains service animals for disabled veterans and children. This year’s hot ticket item was an all-inclusive “Epic Experience” to the Indianapolis 500 race and festivities. This year’s auction raised more than $97,000 for Canine Companions for Independence. To date, the auction has raised more than $586,500 for the NADA Foundation and Canine Companions for Independence

Representatives of Canine Companions for Independence and trained service dogs participated in the KAR Global auction

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