Life at KAR: Q&A with Jamie Gottlieb, Growth Marketing Manager at BacklotCars

Jamie wanted to work at a company with a startup feel while having the infrastructure of a bigger company. Then, she found BacklotCars and the rest is history. Read more on her journey as a Growth Marketer at BacklotCars below.  

What has your journey at BacklotCars looked like?  

I was looking for a tech company that was growing quickly and innovating but also had the stability and infrastructure of a bigger company. Then I found BacklotCars. I now work in growth marketing and acquisition, which for me consists of SEO, digital, social media, and sales enablement marketing. I’ve been in my position just shy of a year now.  

What is something you are most proud of during your time with BacklotCars?  

I worked on a project that helped us better understand our lead quality during the customer onboarding process. The project helped us confirm more easily if customers were vetted and ready to start buying and selling. The previous report was not showing the full story of where the leads were on their onboarding journey and this initiative helped lay the groundwork for a new, more effective process.  

What do you like the most about working at BacklotCars?  

The people are awesome; it’s a mix of tech and automotive lovers. Plus, everyone on our marketing team makes it great. We all want each other to succeed, and I know I can always count on them.  

What’s a piece of advice for newcomers to the company? 

Get to know as many people in as many different departments as you can. Also, understanding that there is only so much one person can know. Do gut checks, ask for advice from experts and ask questions. That way you are constantly learning, too.   

What is your favorite aspect of growth marketing that is integrated into your everyday work?

The problem solving. With every growth marketing initiative, our team will approach from the angle of “what problem are we trying to solve?” This is helpful because before we jump in to get the task done, we look at the problem we are trying to solve with a bird’s eye view and look at different levers we can pull and how each of those levers may give us different results. It’s a super cool process. 

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